Matt Kupec: Does a Mid-Major NCAA Final Four Run Turn into Fundraising Success

by Matt Kupec

March 16, 2019

It is the time of the year – March Madness – when the NCAA Men’s Tournament takes over the sports scene and dominates our time and attention with a dazzling display of collegiate basketball games with the focus on getting to the NCAA Final Four.

Last week I had the privilege of attending my first Missouri Valley Conference basketball tournament.  The MVC is one of the “mid-major” conferences, not quite considered at the level of the Power 5 Conferences (ACC, SEC, Pac-10, Big 12, and Big Ten.),  but conferences that play outstanding basketball.   Often a “cinderella” team emerges from one of the mid-major conferences and earns a trip to the Final Four.

Last year, Loyola of Chicago had the magical ride to the Final Four.  Other mid-major teams that have gone to the Final Four in the last fifteen years include Butler (2010, 2011), Virginia Commonwealth University (2011), Wichita State (2013 as a member of the Missouri Valley Conference), Memphis (2008) and George Mason (2006).

It is widely believed that NCAA Basketball Success and a trip to the Final Four leads to significant increases in enrollment, fundraising and new national branding opportunities as the national media brings unprecedented marketing and publicity opportunities for these mid-major schools.

In this blog post I have researched whether these schools did experience significant fundraising success after a Final Four run.  There are some good studies that have concluded to differing degrees what this March Madness success had done for these major schools in terms of enrollment and merchandising but I am looking solely at the fundraising performance……….

For the full post, go to http://mattkupecassociates.com/matt-kupec-does-a-mid-major-ncaa-final-four-run-turn-into-fundraising-success/

Matt Kupec: My First Missouri Valley Conference Basketball Tournament

by Matt Kupec

March 11, 2019

I attended the Missouri Valley Conference Men’s Basketball Tournament for the first time this past weekend.  I was there to watch the Southern Illinois Saluki’s compete for the MVC Championship in hopes of coming away with three consecutive wins and the prize of a berth into the NCAA Men’s Tournament Championship.

Unfortunately, SIU came up short and lost a tight contest to the University of Northern Iowa Panthers on a last second bucket by UNI.  A very disappointing loss in a season that began with high hopes and ended in the resignation of Head Basketball Coach Barry Vinson.

I have attended many Atlantic Coast Conference Championships over the years when I was the University of North Carolina at Chapel Hill’s vice chancellor for development & university relations.  I had seen many great games with Tar Heel victories and some disappointing losses as well.  During my twenty-one years at UNC, the Tar Heels won five ACC Tournament titles.

As I watching SIU compete Friday night, I began comparing the Missouri Valley Conference and Atlantic Coast Conference basketball tournaments, thinking about the similarities and differences.  Here is my assessment….

To view the full article, go to http://mattkupecsports.com/matt-kupec-my-first-missouri-valley-conference-basketball-tournament/

About the Author

Matt Kupec is a fundraising professional with 32 years of significant higher education development experience. He has directed three major university fundraising campaigns and nearly $5 billion has been raised under his leadership. He has led the fundraising programs at the University of North Carolina at Chapel Hill, Hofstra University, Moffitt Cancer Center & Research Institute and HelpMeSee, a New York City based non-profit. He is currently serving as Senior In-House Fundraising Counsel for Southern Illinois University-Carbondale.

Matt is a former record-breaking four year starting quarterback for the UNC Tar Heels. During his career he set 19 season and career passing records. Two of which still stand — most consecutive games with a TD pass and most wins as a starting QB. Matt also set the ACC record for TD passes his senior year at UNC. Matt was named MVP of the 1977 Liberty Bowl and the 1979 Gator Bowl becoming the 1st player in Atlantic Coast Conference history to be named MVP of two bowl games.