Matt Kupec: Giving Trends in Higher Education

by Matt Kupec

November 21, 2018

Fundraising at colleges and universities has become a very important source of revenue.   As University leaders face increased pressure on enrollments, new program initiatives, escalating personnel and program costs, and infrastructure needs for building renovations and upgrades, philanthropic support is taking on added responsibility for helping these organizations meet their ambitious agendas..

Colleges are making more investments in their fundraising operations as they look to dramatically increase their level of private giving support.  As such, we are seeing unprecedented growth in fundraising

Every year, the Council for Aid to Education releases the fundraising numbers for all institutions of higher learning.  For 2017, 3,700 institutions responded to the study.  Here we take a look at some of the results of the study:

  • Overall Trends in Higher Education Fundraising. Here are some of the trends of higher education fundraising:
    • Giving to America’s colleges rose 6 percent in 2017, lifted by a surge in giving by alumni.
    • Higher education as a sector raised $43.6 billion, the largest amount ever counted by the CAE survey since it began in 1957.
    • Colleges’ fundraising performed better than that for all nonprofits over all. The most recent “Giving USA,” which covered 2016, saw only a 1.4 percent increase in private support.
    • In 2016, giving by alumni was down by nearly 9 percent and by 6 percent among other individuals.
    • The Top 20 Universities in fundraising raised nearly $12.2 billion, or 28%, of the $43.6 billion total (see more below).
  • Top 20 Colleges in Giving. Listed below are the top 20 universities in terms of the overall dollars raised.  There are no surprises here as these colleges consistently rank as the top funding institutions on an annual basis.  The Ivy League placed six schools in the top ten.  The University of Washington at #12 is the highest fundraising public university……..

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